Company News, Marketing News

Dial Makes a Dash to Amazon

Henkel's Persil ProClean and Schwarzkopf are onboard, too

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By: TOM BRANNA

Editor

Henkel is offering the Amazon Dash Button for its three top brands in the US: Dial, Persil ProClean and Schwarzkopf. Since end of June, Amazon Dash Buttons for Dial, Dial Liquid Handsoap, Persil ProClean, and Schwarzkopf have been available to Amazon Prime users in the US. According to Henkel, after one month, Dial and Schwarzkopf Dash Buttons are among the best-selling Dash Buttons within their categories. “We are extremely excited about partnering with Amazon to offer the Dash Button on s...

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